According to the Edison/Triton study there has been tremendous growth in online listening. Nearly one out of every two Americans now listens to audio online. That's up from 16% ten years ago. The 12-24 demo is the biggest user, with 75% listening online. 50% of 25-54's listen online, followed by 21% of the 55 and over demo. Time spent listening online has grown as well, jumping from 6:13 per week in 2008 to over 13:00 in 2014. And, in car listening through a connected device is also up dramatically. In 2010 only 6% of the respondents in the Infinite Dial study said they listened in their car. Today, that number is 26%.